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Pharmaceuticals have entered the digital age, and they aren’t looking back.

Novartis said Tuesday it is teaming up with Google[x] GOOG -1.53% , the search company’s research arm, to launch smart lens technology.

The move is only the start of a healthcarefake watches revolution. There’s Google glasses in operating rooms, a prescription-only smart phone app and, in the not-so-far future, contact lenses that can read blood-sugar levels — a revolution for diabetics, who today must either prick their own fingers or wear a subcutaneous monitoring device.

Fortune talked with Jeff George, the global head of Alcon — the Novartis subsidiary that is working hand-in-hand with Google innovators to bring smart lenses to market — about the intersection of healthcare and technology, and what could lie ahead for the pharmaceutical industry.

George came on board to lead the contact-maker on May 1, and already in his two and a half months on the job he’s helped to land the Google[x] partnership and is planning out how Alcon can leverage this miniature technology to transform everyday health. (Think: no more reading glasses!)

How did the partnership between Google[x] and Alcon come about?

Joe [Jimenez, Novartis CEO] had had conversations back at the beginning of the rolex replica watches year just prior to Google announcing that they were moving forward with their gluco-sensing smart lens, and we had an opportunity prior to my joining to show them our facilities. They were pretty impressed with the capabilities that we had.

One of the things I’m trying to do at Alcon just having taken overfake rolex May 1 is really stimulate and galvanize the culture of innovation. We’re really looking for the best ideas whether they are internal or external. There’s been a tremendous amount of innovation in Alcon that’s enabled us to grow from a $350 million company in 1984 to $10.5 billion last year. And at the same time I wanted to make sure we’re exposing our people to inspiration outside of our industry.
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